Many theorists since Marshall McLuhan have emphasized the connections between the medium and the message: the constitutive importance of the medium is the message of this line of reasoning. A new medium absorbs many of the functions of the old media, it enhances some of them, it adds new functions, and, if anything is lost, no sweat: the old media are still there, both in their original form and in their new avatars through what has been called "remediation" or "intermediality" – the ability of new media to reproduce and contain old media as one more ability, the way new interfaces of computers are able to reproduce the layout and design of obsolete systems. Some media, of course, are better than others at doing certain things. Print can be reproduced on TV, but there is a limited role for that experiment. The digital medium, however, has provided the basis for multimediality: it is such a flexible medium that it can be used, with the appropriate hardware and interfaces, to contain, manipulate and combine in increasingly elaborate and user-friendly ways all previous media: voice, text, images and video, together with all the semiotic sub-systems which may be codified and represented by these (such as cultural subsystems of gestures, languages, fashions, etc.). Every day we learn of some novelty in the treatment and manipulation of digital information: blogs, tags, TIVo, the video iPod, the special-purpose interface configurations known as widgets, web search on cell phones, etc.
(From "Linkterature" ... in the making)
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Blog de notas de
José Ángel García Landa
(Biescas y Zaragoza)
"Algo hay en el formato mismo de los blogs que estimula un desarrollo casi canceroso de nuestro ego" (John Hiler)