From Richard Dawkins, The Blind Watchmaker, p. 157:
In The Selfish Gene I speculated that we may now be on the threshold of a new kind of  genetic takeover. DNA replicators built 'survival machines' for  themselves—the bodies of liming organisms including ourselves. As part  of their equipments, bodies evolved on-borard computers—brains. Brains  evolved the capacity to communicate with other brains by means of  language and cultural traditions. But the new milieu of cultural  tradition opens up new possibilities for self-replicating entities. The  new replicators are not DNA and they are not clay crystals. They are  patterns of information that can thrive only in brains or the  artificially manufactured products of brains—books, computers, and so  on. but, given that brains, boooks and computers exist, these new  replicators, which I called memes to distinguish them from genes, can  propagate themselves from brain to brain, from brain to book, from book  to brain, from brain to computer, from computer to computer. As they  propagate they can change—mutate. And perhaps 'mutant' memes can exert  the kind of influence that I am here calling 'replicator power'.  Remember that this means any kind of influence affecting their own  likelihood of being propagated. Evolution under the influence of the new  replicators—memic evolution—is in its infancy. It is manifested in the  pehnomena that we call cultural evolution. Cultural evolution is many  orders of magnitude faster than DNA-based evolution, which sets one even  more to thinking about the idea of 'takeover'. And if a new kind of  replicator takeover is beginning, it is conceivable that it will take  off so far as to leave its parent DNA (and its grandparent clay if  Cairns-Smith is right) far behind. If so, we may be sure that computers  will be in the van.
From E. O. Wilson's Consilience, p. 136:
The  natural elements of culture can be reasonably supposed to be the  hierarchically arranged components of semantic memory, encoded by  discrete neural circuits awaiting identification. The notion of a  culture unit, the most basic concept of all, has been around for over  thirty years, and has been dubbed by different authors variously as  mnemotype, idea, idene, meme, sociogene, concept, culturgen, and culture  type. The one label that has caught on the most, and for which I now  vote to be winner, is meme, introduced by Richard Dawkins in his  influential work The Selfish Gene in 1976.
The  definition of meme I suggest is nevertheless more focused and somewhat  different from that of Dawkins. It is the one posed by the theoretical  biologist Charles J. Lumsden and myself in 1981, when we outlined the  first full theory of gene-culture coevolution.  We recommended that the unit of culture—now called meme—be the same as  the node of semantic memory and its correlates in brain activity. The  level of the node, whether concept (the simplest recognizable unit),  proposition, or schema, determines the complexity of the idea, behavior,  or artifact that it helps to sustain in the culture at large. 
I  realize that with advances in the neuroscience and psychology the  notion of node-as-meme, and perhaps even the distinction between  episodic and semantic memory, are likely to give way to more  sophisticated and complex taxonomies. I realize also that the assignment  of the unit of culture to neuroscience might seem at first an attempt  to short-circuit semiotics, the formal study of all forms of  communication. That objection would be unjustified. My purpose in this  exposition is the opposite, to establish the plausibility of the central  program of consilience, in this instance the causal connections between  semiotics and biology. If the connections can be established  empirically, then future discoveries concerning the nodes of semantic  memory will correspondingly sharpen the definition of memes. Such an  advance will enrich, not replace, semiotics.
From Eric Chaisson's Epic of Evolution, pp. 424-25:
Cultural  evolution tracks the changes in the ways, means, actions, and ideas of  society, including their transmission from one generation to another.  Called "memes" by some, in loose analogy to genes, these are cultural  replicators, such as a new word or song invented by one person and  mimicked by others. To be sure, many of the cultural traits already  noted, including the construction of useful tools, the theaching of  elaborate language, the practice of viable agriculture, and not least  the discovery of controlled energy, have been initiated and refined over  scores of generations. The bulk of this newfound knowledge was  transmitted to succeeding offspring not by any genetic-directed  inheritance but by its use and disuse of information available to  intelligent beings.
     A mostly Lamarckian process (based on the ideas of the  nineteenth-century French evolutionist, Jean-Baptiste de Lamarck),  cultural evolution proceeds via the passage of acquired attributes. Like  galactic, stellar, and planetary evolution before it, cultural  evolution involves no molecular reactions as in chemical evolution and  none of the genetic inheritance typical of biological evolution. Culture  enables animals to transmit favourable traits and survival skills to  their offspring by non-genetic routes. Information gets passed on  behaviorally, from brain to brain. Human culture itself is shaped by the  sum total of human minds, often acting imitatively and cooperatively,  sometimes over the ages but at other times in a single generation. The  upshot is that cultural evolution acts much faster than biological  evolution. Genetic selection operates little, if at all, in evolutionary  realms sandwiching neo-Darwinism, where adaptive and selective  pressures clearly predominate. Even so, a kind of selection was, and is,  at work culturally. The ability to start a fire or throw a spear, for  example, would have been a major selective asset for those hominids who  possessed them, an asset transmitted not by genes but by memes. Perhaps  more than anything else, memes are what sets us apart from other  species.
 
Memes e intertextualidad
			 
			
			
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